Senior WordPress Systems Engineer & Technical Lead

Building scalable platforms, ecommerce systems, and performance-driven digital experiences

Helping organizations turn complex websites into reliable, scalable, revenue-generating systems.

  • 15+ years experience
  • WordPress expert (without the agency overhead)
  • Ecommerce + tracking that actually works
  • Performance and accessibility
  • Freelance / contract available

Selected Work

A few projects where I came in to clean up complex systems, fix what was broken, and make everything run the way it should.

North American Dental Group — Scalable Multisite Platform

Led development of a scalable Drupal multi-site platform for North American Dental Group, enabling centralized management of ~50 dental practice websites while maintaining limited local control for individual offices. Built on Acquia Site Factory, the system standardized branding, streamlined site creation, and reduced ongoing development overhead across a growing network of practices.

Services

Web Strategy

Helping you figure out what to build (and what not to), before writing any code.

Custom WordPress Development

Clean, flexible builds tailored to how your team actually works.

Performance Optimization

Speeding up slow sites and fixing the issues that frustrate users.

Analytics and Conversion Tracking

Setting up tracking you can trust, so you know what's working and what isn't.

Accessibility & Usability

Making your site easier to use for everyone, including people with disabilities—without turning it into a compliance headache.

How I Work

  1. Discover

    We start by understanding what you need and what's getting in the way.

  2. Build

    I design and build with a focus on clarity, speed, and long-term maintainability.

  3. Improve

    After launch, we refine things based on real data and real usage.

About

I'm a WordPress developer who focuses on building practical systems that work well for real teams.

I care about clean code, clear communication, and making sure you understand what's going on—not just handing off something opaque.

Let's talk about your project.

If you're dealing with a site that's slow, hard to manage, or just not working the way it should, I can help.